Black Friday is one of the best times to score a high-quality OLED TV at a discount, but with so many options, knowing which deal offers the best value can be challenging. The LG 65-Inch Class OLED B6 Series stands out as the best overall pick for its balanced performance and price. For those seeking cutting-edge picture quality, the LG evo G5 Series 65-Inch offers advanced brightness and color. Meanwhile, the Samsung S90F 65-Inch OLED delivers excellent smart features and HDR performance. Buyers face tradeoffs between price, size, and feature set—continue reading for a full breakdown of these options and how to choose the right OLED TV this Black Friday.
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Key Takeaways
- The best overall OLED TV for 2026 balances picture quality, features, and price, making the LG B6 Series a standout.
- Premium models like the LG evo G5 offer brighter images and better HDR, but come at a higher cost and size premium.
- Samsung OLEDs excel in smart TV features and HDR processing, making them ideal for tech-savvy buyers.
- Size options vary widely, with 65-inch models being the most common, but larger 77-inch screens are also available for a premium.
- Price differences often reflect build quality, brightness, and smart features—pay attention to what matters most for your viewing habits.
| oled tv deals black friday | Resolution | Processor | HDR | Screen Size |
|---|---|---|---|---|
| LG 65-Inch Class OLED AI 4K B6 | 4K UHD | A8 AI Processor 4K Gen3 | Dolby Vision, HDR10 | 65 inches |
| Samsung 65-Inch Class OLED S90 | 4K | NQ4 AI Gen3 | HDR+ | 65 inches |
| LG 65-Inch Class OLED evo AI 4 | 4K | a11 AI Processor Gen 3 | Dolby Vision, HDR10 | 65 inches |
| LG 77-Inch OLED evo AI Super U | — | Alpha 9 AI Processor Gen8 | HDR10, Dolby Vision | 77 inches |
| Samsung 65-Inch Class S85H Ser | 4K | NQ4 AI Gen2 | Yes | 65 inches |
| LG 65-Inch OLED evo G5 Series | 4K | Alpha 11 AI Processor Gen2 | Dolby Vision | — |
| Samsung 77-Inch Class OLED S84 | 4K | NQ4 AI Gen2 | OLED HDR | 77 inches |
| LG 65-Inch OLED evo AI 4K C5 S | 4K | Alpha 9 AI Processor Gen8 | Dolby Vision | — |
| Sony 48 Inch A90K BRAVIA XR 4K | 4K HDR | — | — | — |
| Samsung 77-Inch Class S90H Ser | 4K | NQ4 AI GEN3 | — | 77 inches |
More Details on Our Top Picks
LG 65-Inch Class OLED AI 4K B6 Series Smart TV with Dolby Atmos and Dolby Vision
This LG B6 Series stands out for its stunning picture quality, thanks to self-lit pixels delivering perfect black levels and vivid colors that surpass many competitors like Samsung’s OLED S90F. Its AI-powered processing enhances both picture and sound, creating a truly immersive experience, especially for cinephiles. The 120Hz refresh rate and gaming features such as VRR and G-SYNC make it a top choice for gamers seeking smooth gameplay. However, its premium price may deter budget-conscious buyers and the inherent risk of burn-in remains a concern for long-term use. Despite these tradeoffs, this model offers the best balance of cinematic quality, gaming performance, and smart features.
Pros:- Exceptional picture quality with perfect black and vibrant color
- Advanced gaming features including 120Hz refresh rate and VRR support
- Rich smart TV ecosystem with LG Channels and AI enhancements
- Supports Dolby Vision and Dolby Atmos for cinematic immersion
Cons:- High price point may be prohibitive for some buyers
- Potential for OLED burn-in over extended use
- Complex interface may require a learning curve for new users
Best for: Home theater enthusiasts who want top-tier picture quality and advanced gaming capabilities
Not ideal for: Casual viewers or those with limited budgets, due to its high price and complex features
- Screen Size:65 inches
- Display Technology:OLED
- Resolution:4K UHD
- Processor:A8 AI Processor 4K Gen3
- HDR:Dolby Vision, HDR10
- Audio:Dolby Atmos
- Refresh Rate:120Hz
- Inputs:4 HDMI 2.1 ports
Our verdict“This OLED makes the most sense for those seeking premium picture quality combined with gaming and smart features, willing to invest accordingly.”
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor and HDR+
Compared with the LG B6, the Samsung S90F emphasizes vibrant colors and sharp upscaling via its advanced AI processor, making it ideal for viewers who prioritize vivid visuals. Its 144Hz refresh rate and HDR+ support enhance motion clarity for sports and gaming, offering a smoother experience. While its feature set is impressive, the complexity of setup and the high price might be barriers for casual users or those with simpler needs. This model excels in providing bright, colorful images with the latest AI enhancements, but may be overkill for viewers primarily interested in casual TV watching.
Pros:- Powerful AI processor enhances picture and sound quality
- High 144Hz refresh rate ideal for fast-paced content
- Upscales SDR content effectively to near-4K resolution
- Supports HDR+ for bright, vibrant images
Cons:- Potentially high price due to advanced features
- Setup can be complex for less tech-savvy users
- Limited smart platform details compared to competitors
Best for: Gamers and sports fans who want vibrant, smooth motion and near-4K upscaling
Not ideal for: Budget buyers or those seeking a simple, plug-and-play TV without feature complexity
- Screen Size:65 inches
- Resolution:4K
- Processor:NQ4 AI Gen3
- Refresh Rate:144Hz
- HDR:HDR+
- Smart Features:Built-in Alexa
- Model Year:2025
Our verdict“This model is best suited for viewers who want vibrant, fluid visuals and are comfortable with advanced tech features.”
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Dolby Vision
This LG OLED evo C6 Series combines superb picture quality with the latest gaming technology, including a 165Hz refresh rate, G-SYNC, and FreeSync Premium, making it a top pick for gamers and movie lovers alike. Its self-lit pixels and a11 AI Processor Gen 3 produce vivid, accurate images, while Dolby Vision and Atmos add to the cinematic feel. Compared to the B6, the C6’s higher refresh rate and gaming features offer smoother gameplay, but its larger size and premium price might not suit smaller rooms or budget-minded consumers. If your priority is a mix of high-end gaming and cinematic viewing, this model delivers.
Pros:- Vivid picture with perfect black and vibrant colors
- High 165Hz refresh rate with G-SYNC and FreeSync support
- Supports Dolby Vision and Dolby Atmos for cinematic quality
- Smart platform with extensive content options
Cons:- Premium price may be high for some buyers
- Large size could be a challenge to accommodate
- Setup complexity for optimal gaming and picture settings
Best for: Serious gamers and cinephiles who want premium performance in a large screen
Not ideal for: Small living spaces or buyers on a tight budget, due to size and cost
- Screen Size:65 inches
- Resolution:4K
- Processor:a11 AI Processor Gen 3
- Refresh Rate:165Hz
- HDR:Dolby Vision, HDR10
- Sound:Dolby Atmos
- Smart Platform:webOS
Our verdict“Ideal for those seeking a large, high-performance OLED with gaming and cinematic features, and willing to pay a premium.”
LG 77-Inch OLED evo AI Super Upscaling 4K C5 Series Smart TV with Dolby Atmos & Vision
The LG OLED evo C5 Series in 77 inches is a commanding presence, ideal for large spaces where immersive viewing is a priority. Its AI super upscaling ensures content looks sharp regardless of source, and the support for Dolby Vision and Atmos guarantees cinematic quality. Compared to smaller models like the 65-inch LG B6, the C5’s larger size and higher price are tradeoffs, but they translate into a more impactful visual experience. Its built-in Alexa simplifies voice control, making it a strong choice for those who want a premium large-screen home theater. The main drawback is its size, which demands ample space and setup effort.
Pros:- Exceptional picture quality with perfect black and vibrant colors
- AI super upscaling enhances any content source
- Supports Dolby Vision and Atmos for cinematic immersion
- Suitable for bright rooms with high brightness performance
Cons:- High price may be prohibitive for some
- Large size requires significant space and setup
- Potentially complex installation process
Best for: Homeowners with spacious rooms seeking a stunning, large-format OLED with advanced upscaling
Not ideal for: Small apartments or buyers with limited space or budget constraints
- Screen Size:77 inches
- Technology:OLED
- Series:C5
- Processor:Alpha 9 AI Processor Gen8
- HDR:HDR10, Dolby Vision
- Sound:Dolby Atmos
- Additional Features:Filmmaker Mode, Alexa Built-in
Our verdict“This large OLED is perfect for those wanting an immersive cinematic experience in a spacious environment, despite its premium cost and size.”
Samsung 65-Inch Class S85H Series OLED 4K Smart TV (2026 Model)
This Samsung S85H Series offers a vibrant 4K OLED display with Pantone validation, ensuring extremely accurate colors that appeal to creators and design enthusiasts, contrasting with LG’s emphasis on cinematic quality. Its 120Hz Motion Xcelerator and NVIDIA G-SYNC support make it well-suited for gamers seeking smooth gameplay. The inclusion of AI upscaling and real-time processing enhances all content, though the high price and OLED burn-in risks remain considerations. Compared to the LG C6, the S85H’s focus on color precision and validated accuracy makes it more appealing for creative professionals, but it may be overkill for casual viewing.
Pros:- Vivid OLED display with Pantone validation for color accuracy
- Advanced gaming features including Motion Xcelerator and G-SYNC
- AI upscaling improves all content sources
- Bright HDR performance suitable for well-lit rooms
Cons:- Potentially high price due to advanced features
- OLED burn-in risk with prolonged static images
- Setup and configuration may be complex for some users
Best for: Creative professionals and color-conscious viewers who want accurate, factory-validated colors
Not ideal for: Casual viewers or those with limited budgets, due to high price and feature complexity
- Screen Size:65 inches
- Display Type:OLED
- Series:S85H
- Resolution:4K
- HDR:Yes
- Processor:NQ4 AI Gen2
- Gaming Features:Motion Xcelerator, G-SYNC, FreeSync
Our verdict“This model is ideal for users prioritizing color accuracy and future-proof gaming features, with some caution on price and longevity risks.”
LG 65-Inch OLED evo G5 Series 4K Smart TV (OLED65G5WUA, 2025)
The LG 65-Inch OLED evo G5 Series distinguishes itself with exceptional picture quality, thanks to self-lit pixels that deliver incredibly deep blacks and vibrant colors, surpassing many competitors like Samsung’s OLEDs in color accuracy. Its Brightness Booster Max ensures bright scenes remain vivid without sacrificing contrast, making it ideal for both dark rooms and well-lit spaces. The sleek Re:New Wall Design turns the TV into a piece of art, perfect for modern interiors. Gaming features such as a 0.1ms response time and up to 120Hz refresh rate make it a strong choice for gamers, though these high-end specs come at a premium price and a steeper learning curve for setup. Compared to the LG C5 Series, the G5’s brightness and design stand out, but it lacks the same affordability and size options.
Pros:- Stunning picture quality with deep blacks and vibrant colors
- Advanced gaming features like high refresh rate and low response time
- Sleek, wall-mountable Re:New Wall Design
Cons:- Premium price may be prohibitive for some buyers
- Complex features require a learning curve
Best for: Tech enthusiasts who want the latest OLED tech with top-tier gaming and cinematic features.
Not ideal for: Budget-conscious buyers or those seeking a larger or more versatile size range, given the premium price and 65-inch limit.
- Size:65 inches
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen2
- HDR:Dolby Vision
- Sound:Dolby Atmos
- Refresh Rate:up to 120Hz
- Response Time:0.1ms
- HDMI Inputs:4 HDMI 2.1
- Design:Re:New Wall Design
Our verdict“This TV is ideal for those seeking top-tier OLED performance with elegant design and gaming capabilities, despite its cost.”
Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F)
The Samsung 77-Inch OLED S84F Series offers a vast 77-inch screen paired with AI-enhanced processing that creates stunning 4K images with vibrant colors and deep contrast, making it a strong alternative to LG’s smaller models like the evo G5. Its ultra-smooth 120Hz refresh rate and immersive multi-dimensional sound elevate sports and gaming experiences, rivaling the LG C5 Series’ gaming features but with a larger, more cinematic display. The sleek wave-inspired bezel adds to its premium look, though access to full smart features requires a Samsung account, and its high-end specs come with a premium price point. Compared to smaller LG options, this model prioritizes size and immersive experience but demands more space and budget.
Pros:- Massive 77-inch display ideal for cinematic experiences
- Vivid 4K picture with AI-enhanced contrast and color
- Ultra-smooth 120Hz motion suitable for gaming and sports
- Immersive multi-dimensional sound
Cons:- Requires Samsung account for full features
- High price due to size and premium features
Best for: Homeowners who want a large, immersive OLED for gaming, movies, and sports in a spacious room.
Not ideal for: Small living rooms or buyers with limited budgets who may find the size and price excessive.
- Screen Size:77 inches
- Series:S84F
- Model Year:2025
- Processor:NQ4 AI Gen2
- Resolution:4K
- HDR:OLED HDR
- Refresh Rate:120Hz
- Sound:Multi-dimensional surround sound
- Design:Wave-inspired, sleek bezel
Our verdict“This model is perfect for those seeking a large, premium OLED experience for a dedicated entertainment space, despite its higher cost.”
LG 65-Inch OLED evo AI 4K C5 Series Smart TV (OLED65C5PUA, 2025)
The LG 65-Inch OLED evo C5 Series combines exceptional picture quality with a suite of gaming enhancements, including a 144Hz refresh rate and 0.1ms response time, making it an excellent choice for serious gamers, especially when compared to the LG G5’s premium features. Its Art Gallery Mode allows the TV to serve as an aesthetic focal point when not in use, blending seamlessly into elegant interiors. The inclusion of NVIDIA G-Sync and AMD FreeSync enhances smooth gameplay, but these complex features might require some familiarity for setup. While the C5 offers similar OLED quality as the evo G5, it’s more accessible in terms of versatility and design, though it still commands a premium price.
Pros:- Exceptional OLED picture with Dolby Vision support
- High refresh rate and fast response time for gaming
- Sleek design with Art Gallery Mode for aesthetic versatility
- AI-powered picture and sound enhancement
Cons:- Premium price may be a barrier
- Complex features might require a learning curve
Best for: Gamers and design-conscious buyers who want a high-performance yet stylish OLED for multiple uses.
Not ideal for: Entry-level buyers or those seeking a simple, straightforward TV without advanced gaming features.
- Size:65 inches
- Resolution:4K
- Technology:OLED evo
- Processor:Alpha 9 AI Processor Gen8
- HDR:Dolby Vision
- Gaming Features:144Hz, 0.1ms, G-Sync, FreeSync
- Inputs:4 HDMI 2.1
Our verdict“Ideal for gaming enthusiasts who want a stylish, high-performance OLED that doubles as home decor, with some setup complexity.”
Sony 48 Inch A90K BRAVIA XR 4K HDR OLED Smart Google TV
The Sony A90K BRAVIA XR 48-Inch OLED excels in delivering cinematic quality in a smaller size, making it perfect for bedrooms or smaller living rooms. Its deep blacks and vibrant colors rival larger models like the Samsung S90H, but the limited size means it’s less suited for large gathering spaces. The Google TV platform offers extensive streaming options, while its support for Dolby Vision and IMAX Enhanced elevates home theater experiences. Gaming features include a relatively low input lag of 8.5ms and HDMI 2.1, but the smaller size limits its use for immersive viewing in large rooms. Compared to the larger S84F Series, this Sony offers a compact but premium experience for dedicated viewers.
Pros:- Excellent picture quality with deep blacks and vibrant colors
- Supports Dolby Vision and IMAX Enhanced
- Smart Google TV platform with extensive streaming options
- Good gaming features with HDMI 2.1 and low input lag
Cons:- Limited size restricts cinematic impact in large rooms
- High price for a smaller TV
Best for: Those wanting a compact, high-quality OLED for bedrooms, offices, or secondary spaces.
Not ideal for: Large living rooms or buyers seeking a big, cinematic display for shared entertainment.
- Size:48 inches
- Display Technology:OLED
- Resolution:4K HDR
- Smart Platform:Google TV
- HDR Support:Dolby Vision, IMAX Enhanced
- Audio:Acoustic Surface Audio+ with Dolby Atmos
- Input Lag:8.5ms
- HDMI:HDMI 2.1
Our verdict“This TV is a strong pick for viewers prioritizing a compact yet premium OLED experience, with limited suitability for large spaces.”
Samsung 77-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
The Samsung S90H Series 77-Inch OLED combines AI-enhanced HDR and upscaling with cutting-edge gaming capabilities like a 165Hz refresh rate, NVIDIA G-SYNC, and AMD FreeSync Premium Pro, positioning it as a top choice for dedicated gamers and streamers. Its large size and advanced motion technology make it ideal for sports and fast-paced content, competing directly with the LG evo G5 in terms of performance but with a focus on future-proof features. The Glare Free technology helps mitigate reflections, enhancing viewing comfort in bright environments. The high price reflects its premium features and size, which may limit accessibility. Compared with the S84F Series, the S90H’s focus on gaming and upscaling makes it more suitable for tech-savvy users seeking longevity and versatility.
Pros:- Large 77-inch OLED display with vivid 4K quality
- Advanced gaming features including 165Hz, G-SYNC, FreeSync
- AI-enhanced HDR and upscaling for sharp visuals
- Glare Free technology reduces reflections
Cons:- High price due to premium features and size
- Complex setup with numerous advanced options
Best for: Gaming enthusiasts and future-proof streaming fans with ample space and budget.
Not ideal for: Small rooms or buyers prioritizing affordability over cutting-edge gaming tech.
- Screen Size:77 inches
- Display Type:OLED
- Resolution:4K
- Model Year:2026
- Processor:NQ4 AI GEN3
- Gaming Features:Motion Xcelerator 165Hz, G-SYNC, FreeSync
Our verdict“This TV is best suited for gamers and streamers who want a future-ready, large OLED with high-performance features, despite its premium cost.”
How We Picked
In selecting these OLED TVs, I prioritized performance, picture quality, and smart features, as these are key factors for most buyers during Black Friday deals. I also evaluated value for money, build quality, and user experience, ensuring the options cover a range of budgets and needs. Each model was assessed based on its display technology, brightness levels, processing capabilities, and smart platform usability. The rankings reflect a balance between cost-effectiveness and premium features, highlighting which models stand out for different types of buyers and viewing preferences.| oled tv deals black friday | Processor | HDR |
|---|---|---|
| LG 65-Inch Class OLED AI 4K B6 | A8 AI Processor 4K Gen3 | Dolby Vision, HDR10 |
| Samsung 65-Inch Class OLED S90 | NQ4 AI Gen3 | HDR+ |
| LG 65-Inch Class OLED evo AI 4 | a11 AI Processor Gen 3 | Dolby Vision, HDR10 |
| LG 77-Inch OLED evo AI Super U | Alpha 9 AI Processor Gen8 | HDR10, Dolby Vision |
| Samsung 65-Inch Class S85H Ser | NQ4 AI Gen2 | Yes |
| LG 65-Inch OLED evo G5 Series | Alpha 11 AI Processor Gen2 | Dolby Vision |
| Samsung 77-Inch Class OLED S84 | NQ4 AI Gen2 | OLED HDR |
| LG 65-Inch OLED evo AI 4K C5 S | Alpha 9 AI Processor Gen8 | Dolby Vision |
| Sony 48 Inch A90K BRAVIA XR 4K | — | — |
| Samsung 77-Inch Class S90H Ser | NQ4 AI GEN3 | — |
Factors to Consider When Choosing Oled Tv Deals Black Friday
Choosing the right OLED TV on Black Friday involves more than just finding a discount. Buyers should consider several factors that influence daily use, long-term satisfaction, and overall value. Understanding these aspects can prevent costly mistakes and ensure you select a model that truly fits your needs.Picture Quality and Brightness
While OLED screens are renowned for their perfect blacks and contrast, brightness levels can vary significantly between models. Higher brightness improves HDR performance and makes the screen more viewable in well-lit rooms. Be cautious of models that sacrifice brightness for price; a brighter OLED offers a more dynamic and impactful picture, especially for HDR content.
Size and Room Fit
Size selection is crucial for immersive viewing, but larger screens like 77-inch models come with a higher price and may not suit every space. Measure your room and viewing distance carefully—larger screens are best for spacious rooms where you can sit at least 8-10 feet away. Smaller rooms might benefit from 55-65 inch models for comfort and budget considerations.
Smart Platform and Features
Smart TV performance varies across brands. Samsung’s Tizen and LG’s webOS provide smooth interfaces, but compatibility with apps and voice assistants can differ. Consider your preferred streaming services and smart home integrations. Also, check for features like HDMI 2.1 support, gaming modes, and built-in voice assistants, especially if you want a future-proof setup.
Price and Value
Black Friday deals often mean significant discounts, but it’s vital to compare the feature set against the price. Premium models like the LG evo G5 tend to offer brighter screens and better HDR but at a higher cost. For budget-conscious buyers, the LG B6 Series provides solid performance without paying for extras that may go unused. Always consider what features are worth paying extra for in your specific use case.
Long-Term Maintenance and Durability
OLED screens can suffer from burn-in if static images are displayed for prolonged periods. Look for models with anti-burn-in technology or screen shifting features. Additionally, consider the build quality and brand reputation to ensure the TV will last several years. Reading user reviews about longevity can help avoid models prone to early failure or screen issues.
Frequently Asked Questions
Are OLED TVs worth buying on Black Friday?
Yes, Black Friday often features substantial discounts on OLED TVs, making high-end models more accessible. These deals can sometimes halve the price compared to regular retail, providing significant savings for premium picture quality. However, it’s important to compare features and ensure the deal isn’t just a marketing tactic—check for genuine discounts on desired models with the features you need.
What size OLED TV should I buy for a small living room?
For smaller spaces, a 55-inch or 65-inch OLED is typically ideal. These sizes provide a cinematic experience without overwhelming the room or requiring excessive viewing distances. Larger models like 77 inches are better suited for spacious rooms, where the size can be appreciated fully without compromising comfort or causing eye strain.
Is it better to buy an LG or Samsung OLED TV during Black Friday?
Both brands offer excellent OLED options, but they excel in different areas. LG models generally have better picture quality, especially in color accuracy and contrast, making them ideal for home theater enthusiasts. Samsung OLEDs shine with superior smart features, HDR processing, and sometimes brighter screens, which appeal to tech-savvy users. Your choice depends on whether you prioritize picture quality or smart features.
Should I pay more for an OLED evo panel?
OLED evo panels, available in certain LG models, offer increased brightness and improved color vibrancy compared to standard OLEDs. If you watch HDR content frequently or want a more vivid picture, paying extra for evo technology makes sense. However, if your viewing habits are casual or your room isn’t very bright, a standard OLED may suffice, saving you money without sacrificing quality.
Are there common pitfalls to avoid when buying an OLED TV during Black Friday?
One common mistake is focusing solely on discounts without considering whether the model fits your space and usage needs. Also, beware of fake or exaggerated deals—always verify the original price and read reviews. Additionally, avoid models with lower brightness or outdated smart features that may not satisfy your long-term needs. Doing a bit of research beforehand helps ensure you get real value from the sale.
Conclusion
For buyers seeking the best overall balance of performance and price, the LG 65-Inch Class OLED B6 Series is a smart choice. Those prioritizing premium features and brightness may prefer the LG evo G5 Series, while tech enthusiasts who want seamless smart integrations should consider Samsung’s OLED models. Beginners or budget-conscious shoppers should look at more affordable options like the LG B6 Series, which deliver solid quality at a lower cost. Ultimately, your choice depends on your room size, viewing habits, and budget—Black Friday deals make it easier to get a premium OLED TV at a more accessible price point.
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