The Neocloud Cartel: How the AI Industry Started Renting Compute From Itself

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TL;DR

The AI industry has formed a ‘neocloud’ cartel where major firms rent GPU compute from each other, with Nvidia at the core. This creates a powerful but fragile market dynamic driven by circular financing and control of supply.

In 2026, the AI industry is operating within a ‘neocloud’ market structure where companies rent GPU compute capacity from each other, rather than owning hardware outright. This shift, driven by supply shortages and strategic financing, has created a tightly interconnected cartel dominated by Nvidia, fundamentally altering how AI compute is accessed and controlled.

The ‘neocloud’ refers to a new class of hyperscalers that provide GPU-as-a-service without owning the infrastructure, a response to the 2024–25 GPU shortage. Major players like CoreWeave, Meta, and OpenAI rent hardware from Nvidia and each other, with contracts often exceeding billions of dollars per month. Notably, in May 2026, xAI leased its supercomputer to Anthropic and Google, signaling a shift where even AI labs become landlords, emphasizing that compute is now a rented resource rather than owned.

The financial flow reveals a circular pattern: firms like OpenAI plan to spend over a trillion dollars on compute, with much of this money flowing back to Nvidia and other suppliers through investments, pre-purchases, and financing deals. Nvidia, in particular, holds a central position, investing heavily in key firms and controlling GPU allocation, effectively holding the chokehold on AI compute access. This concentration of power makes the market a cartel, with a small number of firms controlling the supply chain and pricing.

At a glance
reportWhen: ongoing in 2026, with developments emer…
The developmentIn 2026, the AI compute market has evolved into a tightly interconnected cartel where firms rent GPU capacity from each other, centered around Nvidia’s dominance.
The Neocloud Cartel — The Control Series, Part 2: Compute
AI Dispatch · The Control Series · Part 2
Chokepoint 02 — Compute

The Neocloud Cartel

Almost no one racing to build AI owns the machine it runs on. They rent — increasingly from each other — and the money loops back to one chip maker that’s also an investor in nearly everyone at the table.

The loop — money, chips & credits circle a dozen firms
invests ~$100B commits ~$1.15T buy GPUs + equity stakes NVIDIA the chokepoint THE LABS OpenAI · Anthropic CLOUDS & CHIPS CoreWeave·Oracle·AMD ↻ each deal lifts the next one’s value
If it seems circular — it is.
Who actually holds the choke
01 · Upstream
Nvidia takes ~$35B of every $50B/GW
Captures most of every buildout dollar, holds equity in the buyers, and controls chip allocation in a shortage.
02 · The landlords
Rent means someone else’s terms
xAI’s lease reportedly lets Musk reclaim compute if Claude “harms humanity.” CoreWeave drew 77% of revenue from 2 customers.
03 · The financing
Suppliers fund their own buyers
Nvidia invests in OpenAI; AMD hands it warrants; Nvidia+MSFT back Anthropic $15B. The money never leaves the circle.
~$3T
datacenter spend ’25–’28 — half on private credit
−$74B
OpenAI projected operating loss, 2028
~3%
of consumers actually pay for AI
−60–75%
H100 rental rates from peak — commoditizing
The take

The cartel isn’t a conspiracy — it’s the endpoint of extreme capital intensity, real scarcity, and one dominant supplier. But the same circularity that makes it powerful makes it a fuse: each cancelled order is someone else’s missing revenue. Don’t be a price-taker at the bottom of a loop you don’t control — own your inference, keep an open-weight fallback, diversify silicon.

Sources: SpaceX filings; TechCrunch; The Register; Bloomberg; CNBC; Reuters; SemiAnalysis; McKinsey; Morgan Stanley; FT (2025–Jun 2026). Figures are reported commitments, often multi-year, not cash on hand.
thorstenmeyerai.com · 02 / 06

Implications of the AI Compute Cartel for Industry Power

This development signifies a fundamental shift in the AI industry’s infrastructure: control over compute resources is now concentrated among a few firms, especially Nvidia, which acts as both supplier and financier. This creates a powerful chokehold on access to hardware, influencing AI development and competition. However, the circular financing also introduces fragility; if key players withdraw or face disruptions, the entire system could collapse, risking significant instability in AI advancement and deployment.

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Origins and Evolution of the Neocloud Market

The concept of the ‘neocloud’ emerged in response to the GPU shortage of 2024–25, prompting firms to rent hardware instead of owning. Companies like CoreWeave, Meta, and OpenAI rapidly expanded their reliance on Nvidia and other chipmakers, establishing a market where leasing became the norm. The involvement of xAI in leasing its supercomputer to rivals marked a turning point, illustrating that even AI labs are now part of the renting ecosystem. This interconnected financing pattern has evolved into a cartel, with Nvidia at its core, controlling supply and pricing through strategic investments and allocation decisions.

“A gigawatt of AI data center capacity costs roughly $50 billion, with about $35 billion flowing to Nvidia.”

— Jensen Huang, Nvidia CEO

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Unclear Risks and Potential Disruptions to the Cartel

While the structure appears stable, it remains uncertain how vulnerable the cartel is to disruptions such as regulatory actions, supply chain shocks, or shifts in corporate strategy. The fragility inherent in circular financing suggests that a significant change by any key player could destabilize the entire system, but specifics on these risks are still emerging.

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Future Developments and Potential Market Reconfigurations

Next steps include monitoring how regulatory environments respond to this concentration of power, whether new entrants can challenge Nvidia’s dominance, and how firms might attempt to diversify their compute sources. Additionally, the possible emergence of alternative architectures or supply chains could reshape this tightly controlled market, potentially breaking the cartel’s hold.

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AI compute leasing platforms

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Key Questions

Why is Nvidia so central to the AI compute market?

Nvidia supplies the majority of high-performance GPUs used in AI training and inference, controls GPU allocation, and has invested heavily in key firms, giving it unmatched influence over supply and pricing.

What does it mean for AI development if the market is a cartel?

It means access to compute resources is controlled by a small group of firms, which could influence AI progress, costs, and competition, potentially leading to bottlenecks or unfair advantages.

Could this market structure change or break apart?

Yes, potential disruptions include regulatory interventions, new supply chain innovations, or the entry of alternative hardware providers, which could weaken Nvidia’s dominance and reshape the market.

What are the risks of this circular financing system?

The system’s fragility means that if one major player withdraws or faces financial trouble, it could trigger a collapse of the entire supply chain, affecting AI development worldwide.

Source: ThorstenMeyerAI.com

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