Bell & Ross’s standout X-shaped BR-X3 watch features a futuristic, aeronautical-inspired case crafted from Grade 2 titanium or stainless steel, emphasizing technical mastery. Its multi-layer dial showcases three plates with oversized numerals and semi-openworked hands for clarity. Powered by a high-precision in-house movement with a 70-hour reserve, it combines robustness with sporty style. With an ergonomic rubber strap and 100-meter water resistance, it’s perfect for active lifestyles. To discover the innovative details behind this bold design, continue exploring.
Key Takeaways
- The BR-X3 features a distinctive X-shaped metallic frame that enhances its aeronautical-inspired design.
- It combines a multi-layered dial with oversized numerals and semi-openworked hands for high legibility.
- Crafted from Grade 2 titanium or stainless steel with a three-tier sandwich case structure.
- Powered by in-house COSC-certified BR-CAL.323 automatic movement with a 70-hour reserve.
- Celebrates Bell & Ross’s 20th anniversary with innovative design and sporty, technical aesthetics.

Bell & Ross celebrates its 20th anniversary with the innovative BR-X3 X-Shaped Watch, a bold timepiece that fuses technical mastery with striking design. This watch stands out immediately with its 41mm case, crafted from either micro-blasted Grade 2 titanium or satin-finished stainless steel. The case’s three-tier sandwich structure cleverly combines two grey titanium plates enclosing the movement and components, giving it a futuristic, aeronautical feel. A black rubber ring surrounds the bezel, visually tying the case to the matching strap and enhancing its sporty yet refined aesthetic. With a water resistance of 100 meters, it’s built for everyday wear and light water exposure, making it practical without sacrificing style.
The dial architecture further emphasizes depth and complexity. It’s a multi-layer layout featuring three distinct plates, with a base finished in either sunray blue or matte black varnish. A rhodium-plated or micro-blasted metallic frame forms an eye-catching X-shaped or hourglass layout over the dial. The oversized Arabic numerals at 12 and 6 pay homage to aviation instruments and improve legibility, a hallmark of Bell & Ross’s design language. The elongated date window at 3 o’clock displays three numerals, while the semi-openworked hands, combined with applied markers and an angled inner flange, add depth and clarity to the dial. Extensive green Super-LumiNova X1 guarantees visibility in low light, reinforcing the watch’s instrument-inspired identity.
Powered by the in-house BR-CAL.323 automatic movement, developed with Kenissi (the same manufacturer behind Tudor and Chanel), this watch offers impressive performance. It vibrates at 28,800 beats per hour, is COSC-certified for accuracy, and boasts a robust 70-hour power reserve—more than enough for a weekend’s wear. The movement’s reliability and precision are key, aligning with Bell & Ross’s reputation for technical excellence.
Comfort remains a priority with the perforated rubber strap, designed for breathability and everyday wear. The strap’s color matches the dial—blue for the Blue Steel variant and black for the Black Titanium—creating a cohesive look. The lightweight construction, combined with the rubber ring on the case, helps alleviate wrist sweating during hot conditions, making it suitable for active lifestyles. The design’s emphasis on aerospace-inspired instrument styling and its experimental “X” motif pays tribute to Bell & Ross’s heritage, blending bold visuals with functional performance.
Priced at around $7,200 for the Blue Steel and $8,300 for the Black Titanium, the BR-X3 positions itself as a high-end sports watch competing with brands like Tudor. Its non-limited status ensures ongoing availability, reflecting Bell & Ross’s confidence in this innovative piece. Overall, the BR-X3 X-Shaped Watch encapsulates the brand’s commitment to pushing boundaries, combining technical sophistication with a distinctive, forward-looking aesthetic.

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Frequently Asked Questions
What Is the Price Range of the BR-X3 X-Shaped Watch?
The price range of the BR-X3 X-shaped watch is approximately CHF 7,000 to CHF 7,700, which translates to around £6,300 to £7,200 in the UK. You’ll find it positioned at the high-end of Bell & Ross’s collection, reflecting premium materials, advanced engineering, and the Kenissi automatic movement. Expect to pay a premium for its bold design, making it a standout piece for collectors and enthusiasts alike.
How Durable Is the Watch for Daily Wear?
Like a fortress built for the skies, this watch is designed for daily wear. Its multi-layer case combines titanium, steel, anodised aluminium, and rubber, making it both lightweight and tough. The sapphire crystal guards the movement from scratches, while the robust construction withstands shocks and rough handling. With a COSC-certified movement, a five-year warranty, and breathable rubber straps, you can trust this watch to perform reliably every day.
Is the Watch Water-Resistant? if So, to What Depth?
Yes, your watch is water-resistant up to 100 meters. This means you can comfortably swim, snorkel, or be exposed to rain without worry. However, it’s not suitable for professional diving or high-pressure water sports. The watch’s construction, including screw-down crowns and sealed casebacks, helps maintain this resistance. Just remember to have it checked periodically to guarantee the gaskets stay in good shape for reliable water protection.
What Materials Are Used in the Watch’s Construction?
You’ll love how durable this watch is, thanks to its high-quality materials. The case is crafted from micro-blasted Grade 2 titanium or satin-finished stainless steel, with layered titanium plates and anodized aluminum pillars for strength. The dial features sunray or matte finishes, sapphire crystal, and luminous markers. The perforated rubber strap completes the sporty, technical look, ensuring your watch withstands extreme conditions while keeping a lightweight, robust feel.
Are There Different Color or Strap Options Available?
Yes, you can choose from a variety of strap colors and materials for your Bell & Ross BR-X3. Options include black, white, blue, yellow, orange, green, and more, with straps made of rubber, calfskin, Alcantara, ceramic, and other high-quality materials. You can also customize with camo designs or different finishes, ensuring your watch matches your style, whether you prefer minimalist, rugged, or sporty looks.

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Conclusion
In short, the Bell & Ross BR-X3 is like a bold arrow pointing straight to innovation and style. Its striking X-shape and advanced features make it a true standout in the world of watches. If you’re after something that’s both eye-catching and technically impressive, this piece doesn’t just tell time — it commands attention. Wear it, and you’ll feel as confident as a captain steering through uncharted waters, ready for whatever adventure comes next.

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