Building trust in the luxury industry requires effective crisis communication; discover how to navigate reputational risks and protect your brand’s integrity.
Crisis Communication: Managing Reputational Risks in the Luxury Industry
Browsing Category
Luxury Campaigns and Branding
47 posts
Marsocci Elevated to Chief at Giorgio Armani.
Juxtaposing tradition and innovation, Marsocci’s rise as CEO of Giorgio Armani signals a transformative future—discover his strategic vision for the iconic brand.
Half-Century License Unites Kering and L’Oréal.
An innovative 50-year licensing partnership between Kering and L’Oréal promises to reshape luxury branding—discover how this collaboration could redefine industry standards.
AI-Powered Chatbots and Virtual Assistants for Luxury Customer Service
Just how are AI-powered chatbots redefining luxury customer service experiences? Discover the seamless personalization that awaits you.
Chanel Trusts Millennial Leader With Billions
For fashion enthusiasts, Chanel’s appointment of a millennial leader signifies a bold shift—discover how this change could redefine the brand’s future.
Immersive AR Showrooms Powered by NFTs: A Step‑by‑Step Blueprint
Did you know that by 2025, over 70% of brands are expected…
ESG Credentials On‑Chain: Marketing Sustainability Without Greenwashing
Ineffective sustainability claims risk damaging your reputation, but on-chain ESG credentials offer a transparent solution—discover how this innovation can transform your marketing approach.
Gamified Shopping: Using Tokens to Drive Luxury Cart Conversions
Incorporating tokens into luxury shopping transforms customer engagement, but how exactly do these incentives influence loyalty and conversions?
Crisis Management on Decentralized Platforms: Protecting Brand Reputation
Decentralized platforms challenge traditional crisis responses—discover essential strategies to safeguard your brand reputation amid community-driven challenges.
From Airdrops to Exclusivity: Tactics That Keep High‑Net‑Worth Fans Engaged
Pioneering engagement strategies for high-net-worth fans blend innovation and intimacy, but uncover the tactics that truly keep them coming back.
